When you create a post, page or review what should one of your first considerations be?
What product to choose?
Yes, all of these matter, but the choosing of Keywords is equally, and in some cases, more important to nail BEFORE you start writing.
The Keyword is going to be the root of your SEO (Search Engine Optimisation) success with anything you write.
Deciding what words are appropriate and relevant to your chosen niche is highly important as the keyword drives traffic to your content, and in turn makes you money.
That’s Fine But WHAT Is A Keyword?
When I first started in online marketing, I naturally thought that a keyword was just one word…say Golf if I had a golfing site…Cooking if I had a cooking site…etc….but no it isn’t!
A KEYWORD is a phrase that people search for in the search engines – ie: Google, Bing, Yahoo mainly. Basically, every time you search something in the Google toolbar you are entering a keyword, so this can be one word, but usually is between 3 and 7 words.
Example: “I need a plumber” to fix water pipe leak…So “I need a plumber” is your KEYWORD
Your ultimate aim is to find a keyword that will rank in Google, Bing and Yahoo, and this will help you get better rankings in the search engines, as well as lots of traffic from your niche’s relevant audience.
To help show you how this works, take a look at the video below.
When Do I Use Keywords?
Building content on your site should be a regular thing…2 to 3 posts a week minimum.
Every page or post that you create you will target a new, researched keyword which will be specific to what you are writing about.
This means that each page or post will have an excellent chance of ranking in your chosen keyword target, leading to much more traffic than if you had not researched one specifically.
Eventually on your site you could have up to, or over 100 pages/posts with targeted, ranking keywords, which equals 100 Google ranking pieces of written content.
This can, and will, lead to a huge amount of traffic, and those that keep following this process, will continue to get more and more traffic every time they post something.
Remember – CONTENT IS KING
Google and the other search engines rely on content to survive, and if yours is quality content with quality keywords you will enjoy higher rankings as a result – meaning higher on Google search pages!
To really help, and to actually show you what I mean, the video below will show you how to apply wonderful keywords to your business.
Where Can I Get The Keywords Then?
There are several tools you can choose.
The first one is the Keyword Tool which is available on the Wealthy Affiliate training platform.
This is available free to Wealthy Affiliate members and offers you the following results:
- Article Power
- PPC (Pay Per Click) Power
These results are linked to Google and are results based within Google search engine, and offers you quick, direct results on how powerful, or successful, your chosen keyword will be.
To gain access to a much more powerful research engine, then Jaaxy.Com is the answer.
This is the most powerful keyword tool on the market which delivers accurate, real time data which is designed to help you come up with SEO ready keywords
Jaaxy is owned and created by Kyle and Carson of Wealthy Affiliate, which they have developed over a number of years.
With the FREE membership you get 30 monthly searches when you sign up.
I signed up myself, and upon using Jaaxy I upgraded to the Pro version ($19 per month), which gives you unlimited searches.
Also the Jaxxy platform offers you:
- Site Ranking Placements
- Search Analysis
- Alphabet Soup Section
- Brainstorm Section
- Save Your Keywords In Lists
- Average Search Results
- Traffic Results
- Keyword Quality Indicator
- QSR – Quoted Search Result
- SEO Keyword Score
- Domain Name Availability
There is an Enterprise option for power users, but the Pro version offers all you need to start out
I HIGHY RECOMMEND you take a look at Jaaxy as it offers what no other keyword research engine offers…and I guarantee you will like the ease of use, quickness of results and the impressive results for each keyword you request.
Sign up for your Jaaxy.Com FREE MEMBERSHIP HERE
There is the Google Keyword Tool, which is widely used by a lot of internet marketers. However, for best results it is required that you keep entering keywords until you reach a desired one to use.
Breaking searches down can be time consuming…. Which is where Jaaxy gas a powerful advantage. Jaaxy results give tiu the best keywords via search results, and what the searches page results are immediately. Therefore reducing the time to research…..a real gem!
Where Do I Put My Keywords?
I have a few simple rules, which work for me when I create a post or the age:
- Keyword in title (ESSENTIAL!)
- Keyword in first paragraph (ESSENTIAL!)
- Keyword in ALT tags
- Keyword in a header tag (H3 or H4 usually)
- Keyword in another paragraph elsewhere in post/page
Really…it is that simple!
Using Keywords can be as easy or difficult as you choose, as there are so many to choose from.
If you choose one with good traffic, good search results, you will see the benefits…trust me!
If you have any questions please leave a comment below…or catch me at Wealthy Affiliate on my user ID nigelw
Be great to hear from you…..
Thanks for reading
All the best